I'm trying to absorb Ford's marketing for the just revealed 2015 F150. Â The most significant new feature, of course, is the aluminum body (fenders, hood, cab, doors, and cargo box). Â Ford keeps calling the aluminum ally "military grade", but I'm not sure what that means. Â It may just mean that the alloy they chose for the truck (something in the 6000 series) has an official U.S. military specification. Â
Ford's job, of course, is to convince the guys in Texas that the new truck will be as tough and durable as the steel truck. Â I think the up-coming webisodes about durability testing will go a long way towards that.

(Image courtesy of Ford.com)